Prada unveils its groundbreaking Re-Nylon collection for its 2024 ad campaign, starring renowned actors and activists Emma Watson and Benedict Cumberbatch. The collection showcases Prada’s commitment to sustainability by featuring pieces made from ECONYL, a regenerated nylon yarn that can be endlessly recycled to maintain high quality. Re-Nylon is crafted from ocean-sourced plastic, including fishing nets, as well as material collected from landfills and textile waste worldwide. Through a meticulous process of depolymerization and re-polymerization, Prada creates Re-Nylon yarn with a circular approach, transforming waste into fashion.
The 2024 Prada Re-Nylon Collection campaign highlights timeless pieces adorned by Watson and Cumberbatch, framed by the very environment it aims to protect—the ocean. This collection serves as a beacon of sustainability, embodying Prada’s dedication to preserving the planet while offering stylish and enduring fashion options. Furthermore, Prada demonstrates its commitment to environmental stewardship by donating 1% of the proceeds from the Re-Nylon Collection to SEA BEYOND, an educational program launched in partnership with UNESCO’s Intergovernmental Oceanographic Commission (IOC) in 2019.
Emma Watson and Benedict Cumberbatch lend their voices and influence to advocate for sustainable fashion through Prada’s Re-Nylon campaign. Their participation underscores the importance of conscious consumerism and the role of fashion in promoting environmental responsibility. As ambassadors for change, Watson and Cumberbatch align with Prada’s mission to create a more sustainable future, one stylish garment at a time.